StartCon
Subject line
StartCon 2019 Disruption Stage keynotes, now available on the Digital Pass!
What it is doing
This email promotes a digital pass for a past event, offering different calls to action for new purchasers and existing ticket holders. It uses a clear, single-column layout with distinct sections for different user groups. The instructional steps for reallocating tickets are a good example of how to guide users through a multi-step process within an email.
Worth stealing
The email effectively segments its audience by offering different access methods and CTAs for those who attended the physical event versus those who did not.
Attributes
promotionaleventscorporatesingle columnretentioninstructionalmediumAU
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