The Push-Up Challenge
Subject line
Registrations are open!
What it is doing
This email uses a conversational, personal tone to re-engage past participants for an annual charity event. It effectively combines a friendly letter-like structure with clear calls to action and a 'what's new' section. The use of past participation data is a strong personalization technique.
Worth stealing
The email effectively uses past participation data, including the amount raised and push-ups completed, to personalize the re-engagement message.
Attributes
promotionalnonprofitplayfulsingle columnre engagementwarmlongAU
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