Webprofits
Subject line
We missed the goal by 1.7%
What it is doing
This email is a plain text, personal letter style, designed to feel like a direct communication from the co-founder. It uses a narrative structure to convey the brand's performance-driven philosophy, with a clear call to action embedded within the text rather than a prominent button. The P.S. and P.P.S. sections act as secondary calls to action, a common pattern in personal emails.
Worth stealing
The email effectively uses a personal, narrative-driven plain text format to build trust and convey a strong brand philosophy, making the promotional aspect feel less intrusive.
Attributes
promotionalprofessional servicesplain textplain textacquisitioninstructionallongAU
In the library