
Wikimedia Foundation
Subject line
And the winners are
What it is doing
This email uses a single-column layout with a clear hierarchy, starting with a large hero image and then breaking into distinct content blocks. The design incorporates a subtle background pattern and a mix of text and image-based calls to action. The P.S. and P.P.S. sections are used effectively for secondary messages and a discount offer.
Worth stealing
The email effectively combines a 'year in review' update with a thank you message and a subtle ask for renewed donations, including a store discount as an incentive.
Attributes
In the library