Zambesi
Subject line
A personal note from me
What it is doing
This email uses a plain text, editorial style to deliver a personal message from the sender about her new book, followed by event promotions. The structure is linear, with clear headings for different sections, and relies on text links for calls to action rather than prominent buttons. The personal tone and long-form narrative are key features.
Worth stealing
The email is a highly personal, long-form narrative from the founder, promoting her new book and related events, blurring the lines between a personal update and a business promotion.
Attributes
promotionalprofessional serviceseditorialsingle columnadvocacywarmlongAU
In the library