ZONE by Lydia
Subject line
Why we rarely do this
What it is doing
This email uses a plain text, editorial style to announce a sale, with a strong focus on brand values and sustainability in the footer. The body of the email is very short and direct, using bullet points for the discount structure. The extensive footer content is a notable feature, providing a deep dive into the brand's ethical and sustainable practices.
Worth stealing
The email features an exceptionally long and detailed footer dedicated to the brand's sustainability mission and ethical sourcing, which is unusual for a promotional email.
Attributes
promotionalretail fashioneditorialsingle columnretentionwarmlongAU
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