Cornell Lab of Ornithology
Subject line
Time is running out, [NAME]
What it is doing
This email uses a single-column layout with a clear call to action repeated multiple times. The design is text-heavy, relying on urgency and benefit-led copy to drive conversions. The P.S. section is used effectively to reiterate the core message and provide another CTA.
Worth stealing
The email effectively uses a sense of urgency with multiple mentions of 'tonight' and 'midnight' to drive immediate action for a membership offer.
Attributes
promotionalnonprofitutilitariansingle columnwinbackurgentmediumUS
In the library