
Cushion
Subject line
You're invited to get your fees refunded 💌
What it is doing
This email uses a single-column layout with a clear hierarchy, employing a conversational tone to re-engage users. It effectively uses emojis and bolding to highlight key benefits and calls to action, while maintaining a clean, minimal design. The email also includes a discount offer as an incentive for re-engagement.
Worth stealing
The email successfully re-engages past interested users by addressing their previous interaction and highlighting significant product improvements and a new discount.
Attributes
In the library