HelloFresh
Subject line
Last chance to win BIG! 🙀
What it is doing
This re-engagement email uses a simple, single-column layout with a clear hero image and a strong call to action. The design effectively combines a promotional offer with a giveaway, using a character tie-in to add visual interest. The legal terms and conditions are clearly laid out below the main content.
Worth stealing
The email leverages a movie tie-in (The Garfield Movie) to create a sense of urgency and excitement around a giveaway, combined with a discount offer to reactivate dormant accounts.
Attributes
re engagementfood beverageplayfulsingle columnwinbackurgentmediumAU
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