Express Pathology
Subject line
you've been putting it off
What it is doing
This email uses a simple, single-column layout with a clear value proposition at the top. Product panels are presented in a consistent block format with original and discounted prices, making comparison easy. The design effectively uses a single, strong call to action for each product and a secondary CTA for a quiz.
Worth stealing
The email uses a direct, slightly guilt-tripping tone in the subject and body to prompt action, combined with a clear discount and urgency.
Attributes
re engagementhealthcareutilitariansingle columnretentionurgentmediumAU
In the library