ING Australia
Subject line
[NAME], check out the Aussie Road Etiquette Guide for a safer drive
What it is doing
This email uses a modular design with distinct sections for different topics, each introduced by a bold heading. It combines educational content (road etiquette) with promotional offers for various insurance products. The layout effectively uses bullet points and short paragraphs to make the information digestible.
Worth stealing
The email cleverly integrates a public service announcement about road etiquette with a soft sell for car insurance, making the promotional content feel less intrusive.
Attributes
promotionalfinancecorporatesingle columnretentioninstructionallongAU
In the library