Kidstuff
Subject line
A shipment from order [REF] is on the way
What it is doing
This is a plain text, transactional email with minimal styling. It uses repetition of the subject line as a header. The email clearly distinguishes between delivery and click-and-collect instructions, providing relevant CTAs for each.
Worth stealing
The email uses a repeated phrase as a header, which is an unusual but effective way to draw attention in a plain text format.
Attributes
shippingretail fashionplain textplain textfulfilmentinstructionalshortAU
In the library