Kiva
Subject line
You have $22.23 ready to relend!
What it is doing
This email uses a simple, single-column layout to encourage re-lending on a microfinance platform. It prominently features a personalized balance and clear CTAs, with a secondary section for curated loan recommendations. The design is text-heavy, relying on direct appeals rather than extensive imagery.
Worth stealing
The email effectively uses a specific, personalized amount in the subject line and body to drive re-engagement and encourage topping up the balance.
Attributes
re engagementnonprofitutilitariansingle columnretentionwarmshortUS
In the library