The Dinner Ladies
Subject line
We've missed you! Here's $20 off your next order
What it is doing
This re-engagement email uses a single-column layout with a clear hero image and a product grid to showcase meal options. The design effectively combines a warm, personal tone with a strong call to action, using a discount code and an expiry date to create urgency. The inclusion of a 'How it works' link in the header is a good touch for returning customers who might need a refresher.
Worth stealing
The email effectively uses a combination of a personalised greeting, a clear discount offer, and a product showcase to entice inactive customers back.
Attributes
re engagementfood beverageeditorialsingle columnretentionwarmmediumAU
In the library