Kobo
Subject line
Welcome to Kobo!
What it is doing
This welcome email uses a modular layout with distinct sections for genre promotion and a 'how-to-buy' guide. Each genre section features a large image and a clear 'Shop Now' CTA. The email effectively uses a two-column layout for the 'Browse, Buy, Enjoy' section to explain the purchasing process.
Worth stealing
The email effectively guides new users through the purchasing process with a simple 'Browse, Buy, Enjoy' three-step visual.
Attributes
welcomemedia publishingutilitarianmodular gridonboardinginstructionalmediumEU
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