
Lime
Subject line
Update to your throttle experience
What it is doing
This email uses a single-column layout with a clear hierarchy of information, using bold headings for sections. The design is clean and functional, focusing on conveying important policy updates without visual clutter. It effectively uses a brand color for the main call to action.
Worth stealing
The email clearly explains a policy change and its rationale, then empowers users to provide feedback to the relevant government body, demonstrating a commitment to user advocacy.
Attributes
In the library