Lime
Subject line
You're missing $2.75 AUD flat-rate rides with LimePrime
What it is doing
This email uses a strong, single-column layout with a clear value proposition for a subscription service. The design effectively uses a large, bold headline and a prominent CTA to drive conversions. The pricing details are clearly laid out in a bulleted list and a small print section, balancing marketing with necessary information.
Worth stealing
The email effectively uses a 'fear of missing out' angle in the subject line and body to promote a subscription service.
Attributes
promotionaltransportbold graphicsingle columnretentionurgentshortAU
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