Lime
Subject line
Open for big savings on Lime 💸 What are you waiting for?
What it is doing
This email uses a simple, single-column layout with a clear hierarchy. It repeats key messages and CTAs, which could be redundant but ensures the main offer is seen. The design relies on bold headings and a consistent brand color for visual appeal.
Worth stealing
The email effectively combines a discount offer with a 'how to ride' refresher and a social riding feature, aiming to reactivate users by addressing potential barriers and adding new incentives.
Attributes
re engagementtransportbold graphicsingle columnretentionwarmmediumUS
In the library