lululemon
Subject line
Are You on the List?
What it is doing
This email uses a single-column layout with a clear call to action for a double opt-in. The design is minimal, focusing on the primary action with supporting links in the footer. The email includes a web browser link and instructions to add the sender to the address book for deliverability.
Worth stealing
The email clearly explains why the recipient is receiving it and what they will get by opting in, which is good for transparency and conversion.
Attributes
double opt inretail fashionminimalsingle columnacquisitioninstructionalshortAU
In the library