MyHeritage
Subject line
Celebrate Australia Day with free records from MyHeritage!
What it is doing
This email uses a simple, single-column layout to announce a limited-time free access offer. It highlights the value proposition with clear statistics and provides a direct call to action. The email also includes a secondary call to action for user-generated content, encouraging engagement.
Worth stealing
The email effectively leverages a national holiday to offer a time-limited free access promotion, driving engagement with specific historical records.
Attributes
promotionalotherutilitariansingle columnretentioncelebratorymediumAU
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