National Geographic
Subject line
Who was the real Virgin Mary?; a new fall of the Roman Empire theory; Queen Victoria’s secret marriage
What it is doing
This email uses a simple, single-column layout to present a list of top stories. Each story is introduced with a number and a headline, with a single hero image for the final story. The design is text-heavy, relying on compelling headlines to drive clicks.
Worth stealing
The email effectively uses a 'top 10' list format to re-engage readers with popular content, with a clear call to action for each story.
Attributes
newslettermedia publishingeditorialsingle columnretentioninstructionalmediumUS
In the library