
Noom
Subject line
Fee waived - just for YOU
What it is doing
This email uses a conversational, personal tone from a named staff member to offer a free trial. It highlights a specific, personalised weight loss goal and timeframe, and includes a social proof testimonial. The design is likely plain text or very minimal given the content.
Worth stealing
The email uses a highly personalised approach, stating a specific goal weight and timeframe based on user-provided information, which is a strong activation tactic.
Attributes
In the library