What a health and fitness email is
A health and fitness email is one that a gym, studio, fitness app, wearable, nutrition or wellness brand sends to its members, subscribers and customers: welcome emails, class and event invitations, offers, newsletters and nudges to come back.
We collected 725 of them in two ordinary inboxes, sent between 2016 and 2026 under 231 sender names, and show 105 here. The percentages describe all 725, including telehealth, lab-test, clinic and baby brands that are not shown (what is left off).
Browse 105 health and fitness emails
Filter by type, or search a brand or subject line. The first screen is gyms, studios, fitness apps and wearables. Nutrition, meditation and wellness brands follow. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Barry's Bootcamp
The Countdown to United We Barry’s is ON! 🌈🌟
Strava
Welcome to The Crusties 🤩
This is Yoga | Randwick
We want you back! 💛
Zombies, Run!
We’re making Marvel Move! Plus more on VR15 and S10!
WHOOP
Are you ready for your strongest year yet?
One Playground
Welcome to One Playground!
Bodhi and Ride
We miss you! Let’s get you back into RIDE!
Bodylove Pilates
SHEMOVES: A Workshop
F45 Training
How to Prepare for F45 PEAK500 with the Reebok Smart Ring
Fitbod
Your Weekly Workout Report From Fitbod
Undercard Boxing
One week to go. Rumble 5.0 is nearly here
Reform Pilates Bali
Pilates + Tacos + Margaritas = Your Perfect Wednesday Evening!
Australian Combat & Exercise
What's New This Month: FITScience Monthly Edition 10
Peaches Pilates
Peaches Online July
Elixr Health Club
Start Well this January ☀️
Yoga Station
Uitnodiging Yoga & Hike Retreat 2025
HipTrain
Bidding Farewell to Festive Feasts!
ZYCLE
[NAME]Let's join #ZYCLEWITHLOVE Video Contest!
Fitbit
EOFY sale: Save $100 on Versa 4
Belgravia Leisure
More ways to move: new classes & special offers inside!
Soul Studios 24
What’s On at the Studio This March 🌴
Sweat
Your Galentine’s gift: 20% off Sweat 😍🌹
MOVE Yoga
Get Ready to Flow: Our Biggest Black Friday Sale
Soak West End
Last chance to join for $49
How health and fitness email differs from everything else in the same inboxes
Health and fitness email against every other email
725 health and fitness and 11,577 other emails| What we measured | Health and fitness | Everything else |
|---|---|---|
| Retention emails, to keep existing members engaged | 48% | 39% |
| Fulfillment emails, such as receipts and bookings | 12% | 24% |
| Promotional emails | 28% | 22% |
| Newsletters | 18% | 12% |
| Welcome emails | 5% | 4% |
| Instructional tone | 45% | 36% |
| Warm tone | 26% | 15% |
| Neutral tone | 12% | 28% |
| Minimal design style | 29% | 19% |
| Plain-text layout | 27% | 33% |
| Main link is only a button | 30% | 22% |
| Greets the reader by first name | 38% | 39% |
| Written for consumers | 94% | 78% |
| From an Australian sender | 58% | 46% |
Retention emails, the ones that keep existing members and customers engaged, are the biggest share of health and fitness email: 48%, against 39% of everything else. Fulfillment emails such as receipts and bookings are a smaller share, 12% against 24%. Newsletters are half as common again (18% against 12%), and promotions run a little higher (28% against 22%).
The voice is the clearest difference. 26% of the emails are warm in tone, against 15% of other email, and 45% are instructional, against 36%, while only 12% are neutral, against 28%. The look is quieter than the voice: 29% use a minimal design, against 19%, and 30% use only a button as the main link, against 22%. Greeting by first name is no more common than elsewhere (38% against 39%). Australian senders make up 58% of this set and 46% of the rest, so read the comparison as mostly Australian health and fitness against a mixed inbox.
What is in the collected set
By type
all 725 health and fitness emails collected| Type | Emails | Share of the set |
|---|---|---|
| Promotional | 206 emails | 28% of the set |
| Newsletter | 133 emails | 18% of the set |
| Account notice | 46 emails | 6% of the set |
| Welcome | 39 emails | 5% of the set |
| Discount offer | 34 emails | 5% of the set |
| Appointment | 28 emails | 4% of the set |
| Re-engagement | 27 emails | 4% of the set |
| 28 other types | 212 emails | 29% of the set |
Of the 105 in the grid, from 74 sender names, 99 were sent in 2023 or later. 28 are promotional, 23 are newsletters, 11 announce a sale, 8 are welcome emails, 8 are class or event invitations and 7 ask a lapsed member or customer back.
The collection is broader than gyms and studios: it also covers telehealth, lab-test, clinic and baby brands, which count in every percentage on this page but are not shown, because a gym owner would not recognize them as fitness email. They sit closer to healthcare email examples.
294 of the 725 have been prepared for the site so far, and we left 189 of those off this page: 52 telehealth, medication, lab-test, clinic and practitioner sends, 16 from baby and parenting brands, 26 account, billing and booking notices, 57 repeat sends (we keep at most two per sender), 24 whose images no longer load or that show personal details, and 14 weak or off-topic sends. The other 431 are not yet prepared for the site. All 725 still count in every percentage on this page.
Next to this one
The same library, cut a different way: health and fitness newsletters and health and fitness promotional emails, the neighboring healthcare and sports industries, or by the job the email does: welcome emails and re-engagement emails.
Questions about the collection
Of the 725 health and fitness emails we collected, 206 are promotional (28%) and 133 are newsletters (18%). Account notices make up 6%, welcome emails 5%, discount offers 5% and appointment emails 4%. The other 33% spread across 29 more types.
Not quite. The 80/20 rule says about 80% of email should help and 20% should sell. Of the 725 health and fitness emails we collected, 36% are promotions, discount offers or sales, against 29% in every other email from the same inboxes. Selling takes a bigger share than the rule allows, and a bigger share than elsewhere.
The biggest share are retention emails, sent to keep existing members and customers engaged: 48% of the health and fitness emails we collected, against 39% of other email. In the grid, Strava and One Playground send welcome emails, Barry's Bootcamp invites members to a class challenge, Fitbod sends a weekly workout report, and Bodhi and Ride asks lapsed riders back.
Quieter in design and warmer in voice. 29% use a minimal design style, against 19% of other email, and 30% use only a button as the main link, against 22%. 26% are warm in tone, against 15%. Plain-text layouts are a little less common (27% against 33%).
294 of the 725 have been prepared for the site so far. We left 189 of those off this page, mostly telehealth, clinic and baby-brand sends that belong elsewhere, account notices, repeat templates and renders that broke or showed personal details. The other 431 are not yet prepared and still count in every percentage here.