The Indigo Project
Subject line
Our honest wishes for you, for Christmas and beyond... 💗
What it is doing
This email uses a single-column layout with a strong editorial feel, combining text blocks with clear calls to action. It effectively uses a conversational tone to deliver both seasonal well-wishes and practical advice, while also promoting upcoming courses and providing holiday closure information. The inclusion of helpline numbers is a thoughtful and relevant addition for the brand's industry.
Worth stealing
The email thoughtfully provides a list of Australian mental health helplines, which is highly relevant to its brand and the potentially stressful holiday season.
Attributes
seasonalhealth fitnesseditorialsingle columnretentionwarmmediumAU
In the library