Noom
Subject line
Introduction: Noom
What it is doing
This email uses a plain text style to deliver a personalized welcome message from a 'curriculum writer' at Noom. It focuses on building trust and explaining the program's core benefit (psychology-based habit change) before a single call to action. The email includes a social proof quote and support contact information.
Worth stealing
The email is entirely plain text, mimicking a personal email from a staff member to build rapport and trust, which is unusual for a welcome email from a health app.
Attributes
welcomehealth fitnessplain textplain textonboardingwarmshortUS
In the library