
Perplexity
Subject line
Comet is now available to everyone
What it is doing
This email uses a clean, single-column layout with a strong focus on a new product launch. It effectively uses a large, bold headline and a clear call to action, repeated twice, to drive downloads. The design is minimal, relying on text and a simple brand logo at the top.
Worth stealing
The email effectively builds anticipation by mentioning a 'waitlist ballooned to millions' before announcing the product's free availability.
Attributes
In the library