Service NSW
Subject line
Protect your information, turn on 2-step authentication
What it is doing
This email uses a single-column layout with a clear, instructional tone to guide users on enabling 2-step authentication. It features a prominent call to action to watch a video, and uses a simple, high-contrast colour scheme for readability. The design is very utilitarian, focusing on clear communication over visual flair.
Worth stealing
The email effectively uses a short video link as its primary call to action to explain a security feature, which is a good approach for complex instructions.
Attributes
security alertgovernmentutilitariansingle columnsecurityinstructionalshortAU
In the library