
Uber
Subject line
We've got something special for you
What it is doing
This email uses a simple, single-column layout to deliver a promotional code. The main offer is presented clearly at the top, followed by a prominent CTA button. Secondary information about safety measures is included below the fold, using a two-column layout for readability.
Worth stealing
The email effectively combines a promotional offer with a safety update, leveraging a partnership with Dettol to build rider confidence.
Attributes
In the library