Wikipedia
Subject line
Our final email
What it is doing
This email uses a plain text, personal letter style to make a direct appeal for donations. The design is minimal, relying on text hierarchy and a single image of the sender at the bottom. The call to action is repeated multiple times with varying suggested donation amounts.
Worth stealing
The email effectively uses a personal, urgent tone from the founder, Jimmy Wales, to drive donations, leveraging past donor history.
Attributes
re engagementnonprofitplain textsingle columnretentionurgentlongUS
In the library