What B2B email is
A B2B email is one a business sends to people who buy or use its product at work: a welcome to a new account, a webinar invite, a product update, a trial ending notice, a newsletter for a professional audience.
We collected 2,427 of them from 873 brands out of two ordinary inboxes, 2016 to 2026, alongside 10,096 consumer emails from the same inboxes. Nothing here is a mockup. This page shows the 156 worth studying, from 127 brands, and 97 of them were sent in 2023 or later. We left out broken renders, near-copies of the same template, security alerts that show a login location, receipts, and long text with nothing to learn from.
Browse all 156 B2B emails
Tap a type to narrow the grid, or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Mapbox
Welcome to Mapbox!
Cursor Team
Introducing Cursor 2.0 and Composer
Stripe
Stripe Sessions is back for 2024
Slack
[NAME]'s free trial of Slack Pro ends in 7 days
PeerSignal
🚦 SaaS demo page teardown
Make
Important update: Introducing Credits as our new billing unit
Mapbox
Mapbox Onboarding: Build interactions
Anthropic
Claude for Enterprise
Reddit for Business
Unlock Reddit’s potential 🔐 Learn how to leverage Reddit Pro in 2025
Slack
[NAME] has started a free trial of Slack Pro
Crunchbase News
Global Startup Funding Sees Strongest Quarter Since 2022, And Deal Momentum At The Nexus Of AI And Real Estate
GitLab
Welcome to GitLab!
Claude Team
New in Claude Code: Cowork, diff viewer, and more
Sunrise by Blackbird
🌅 Two weeks until the room fills 📣
Fly.io
[Fly.io] Your trial expires in 3 days – Avoid organization suspension
Blackbird
You've heard of Startmate. Meet Stopmate.
Notion
Important changes coming to your Enterprise plan
Google AI Studio
[NAME]: Welcome to Google AI Studio
Superwall
7 things we shipped in April: Superwall Changelog
Postman
POST/CON 24 tickets are on sale! Save 50% as an early adopter
CodeSandbox
Set up your project in minutes
OneSignal
Changes to your OneSignal Free Plan’s Data Retention
Close
[NAME], it’s been awhile
How B2B email differs from B2C, same two inboxes
B2B and B2C email, same two inboxes
2,427 B2B and 10,096 B2C emails| What we measured | B2B | B2C |
|---|---|---|
| Event or webinar invites | 17% | 3% |
| Instructional tone | 64% | 30% |
| Plain-text layout | 44% | 29% |
| Text heavy | 76% | 57% |
| Opens with a hero image | 4% | 14% |
| Discount or sale emails | 3% | 7% |
| Median calls to action | 2 | 2 |
| Greets by first name | 38% | 41% |
Three differences are large enough to design around. B2B runs on events: 17% of B2B emails are event or webinar invites, against 3% of consumer email. It teaches more than it sells: 64% are written in an instructional tone and 3% are discount or sale emails, against 30% and 7%. And it looks plainer: 44% use a plain-text layout and 4% open with a hero image, against 29% and 14%. Calls to action and personalization barely differ.
What to do about each of those is in our B2B email best practices.
What is in the collected set
By type
all 2,427 B2B emails collected| Type | Emails | Share of the set |
|---|---|---|
| Promotional | 628 emails | 26% of the set |
| Newsletter | 586 emails | 24% of the set |
| Event invite | 239 emails | 10% of the set |
| Webinar | 182 emails | 7% of the set |
| Product launch | 151 emails | 6% of the set |
| Account notice | 151 emails | 6% of the set |
By industry the set is mostly SaaS (59%) and professional services (22%). The 156 in the grid were chosen as clear, complete examples: newsletters (38), event invites (26), product launches (17) and webinars (15) are the largest groups, and 11 use a plain-text layout. The percentages on this page describe everything collected.
Next to this one
The same library, cut by type: newsletters, webinar invites, welcome emails, product launches, and by industry, SaaS emails.
Questions about the library
156 emails from 127 brands, picked from 2,427 B2B emails that 873 brands sent to two real inboxes between 2016 and 2026. 97 of them were sent in 2023 or later. The largest groups are newsletters (38), event invites (26), product launches (17) and webinars (15), with welcome, account notice, survey and trial ending emails too.
Two ordinary inboxes that signed up to products and newsletters the way any customer would. Nothing is a mockup, and nothing is taken from another email gallery. Alongside the 2,427 B2B emails, the same inboxes hold 10,096 consumer emails, which is where the B2B and B2C comparison on this page comes from.
We left out broken renders, near-copies of the same template, security alerts that show a login location, receipts, and long text with nothing to learn from. A brand that sent the same template many times appears once, with its strongest send. The percentages on the page still describe all 2,427.
Tap a type above the grid, such as Newsletter or Webinar, or search a brand or subject line. More filters narrow all 156 by industry, style, layout, stage, length and call to action. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt you can paste into an AI assistant to build your own version.
From the same two inboxes, 17% of B2B emails are event or webinar invites against 3% of consumer emails, 4% open with a hero image against 14%, and 3% are discount or sale emails against 7%. The number of calls to action is the same, a median of two.