Headspace email examples: welcome, newsletter, re-engagement and invoice

One Headspace email for each of four email types, from the welcome to the invoice, with a note on what makes each one work.

VerifiedBy George Hartley, Co-founder·Updated
See all 4 emails
Headspace welcome email, subject line:

Welcome

welcome
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Headspace newsletter email, subject line:

Newsletter

newsletter
Open in editor
Headspace re-engagement email, subject line:

Re-engagement

re-engagement
Open in editor
Explore every template

Every hero is a soft illustration of a round little character in warm light, under a two-line headline in dark brown. The body is calm and short, on cream, with one button. An AI agent wrote, designed and built every one of them in Nitrosend.1

Welcome email

Headspace welcome email, subject line:

Welcome

welcome
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"Breathe out. You're here." The welcome says there's nothing to get right, then makes the first step as small as possible: one short session, a few minutes, somewhere to sit or lie down.

The button starts that session. A free trial and a sleep link sit under it for people who came for something specific.

See more welcome email examples

Newsletter email

Headspace newsletter email, subject line:

Newsletter

newsletter
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"Try this while the kettle boils." Issue one leads with a practice that takes no extra time: four steps to do while waiting for the kettle.

A short news section follows, with dated items such as Headspace on Apple Watch. Putting the practice first gives the reader something to do before asking them to read.

See more newsletter email examples

Re-engagement email

Headspace re-engagement email, subject line:

Re-engagement

re-engagement
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"No rush. The door's open." The win-back says it has been a while and that's okay, then offers one short session as the way back.

A link at the very top lets the reader choose fewer emails. Offering that before the reader goes looking for it keeps a quiet subscriber from unsubscribing.

See more re-engagement email examples

Invoice email

Headspace invoice email, subject line:

Invoice

invoice
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"All settled for the year." The annual subscription invoice: invoice number, billing period and card, then the price, tax and total.

It ends with how to cancel and where the invoice history lives, in the same calm voice as the rest of the set.

See more invoice email examples

What makes these emails work

  • Layout. A soft illustrated hero with a two-line headline, a short body on cream and one button.
  • Color. Cream, warm yellow and orange, with dark brown type.
  • Copy. Gentle and short. Every email asks for a few minutes at most.
  • Control. Preference and cancel links are easy to find, which builds trust.

Build these emails in Nitrosend

  1. Connect Nitrosend to Claude, ChatGPT, Cursor or any AI that supports MCP. Setup is on the email MCP page, and Claude users can follow the guide to sending email from Claude.
  2. Paste the prompt below, with your own website in place of [your website].
  3. Review each email in Nitrosend, check the images and copy, and send yourself a test.

Paste the prompt into Claude, ChatGPT, Cursor or any AI with Nitrosend MCP connected, and swap in your own brand.

Using Nitrosend, design and build a welcome, newsletter, re-engagement and invoice email for my brand, in the style of these Headspace email examples: https://nitrosend.com/email-examples/brands/headspace

My brand's website is [your website].

If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app.

Then write and design every email, build each one in Nitrosend, and send me a test of each email.

FAQ

Which email types are on this page?

Four: a welcome, a newsletter, a re-engagement email and an invoice.

Were these emails designed as concepts for Headspace?

Yes. They are concept emails designed for Headspace using the Nitrosend MCP. Claude wrote the copy, made the illustrations and built each email as a draft flow in Nitrosend. News items and the plan price come from Headspace's own pages; the member and invoice are samples.

Can I make these emails for my own app?

Yes. Copy the prompt above into an AI assistant connected to Nitrosend and give it your website. It writes, designs and builds each email in your brand in Nitrosend, then sends you a test.

Go deeper

1 Headspace is not a Nitrosend customer and did not send or endorse these emails. Every image in them is concept artwork.

Make emails like these for your brand

Paste this into Claude, ChatGPT, Cursor or any AI assistant. It will connect Nitrosend and build the emails for you.

Using Nitrosend, design and build a welcome, newsletter, re-engagement and invoice email for my brand, in the style of these Headspace email examples: https://nitrosend.com/email-examples/brands/headspace

My brand's website is [your website].

If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app.

Then write and design every email, build each one in Nitrosend, and send me a test of each email.

Or open Nitrosend and start freeWhich assistants work?

Design emails like these for your app.

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