Earthing Oz
Subject line
Before you decide
What it is doing
This abandoned cart email uses a plain text style to deliver a personal, warm message. It focuses on the 'why' behind the purchase, connecting the product to common customer needs like better sleep or less stress. The single, clear CTA to return to the cart is effective.
Worth stealing
The email uses a plain text format to deliver a highly personalised and empathetic message, focusing on the customer's potential needs rather than just the product.
Attributes
abandoned carthealth fitnessplain textplain textretentionwarmshortAU
In the library