
Hackerlily
Subject line
We've received your order 💞
What it is doing
This order confirmation uses a friendly, conversational tone to manage customer expectations around shipping during a busy period. It features a clear hero section with a personalised greeting, followed by a section promoting add-on products relevant to the purchased item. The email effectively combines transactional information with soft upsells and brand building.
Worth stealing
The email effectively manages customer expectations regarding shipping delays during a busy period (Black Friday) by clearly explaining the logistics of their small business and shared warehouse.
Attributes
In the library