Internet Archive
Subject line
Welcome to the Internet Archive
What it is doing
This is a plain text email, using line breaks and basic formatting to present information. The content is structured with a greeting, a list of benefits, a call to action for email notifications, and a soft ask for donations. It demonstrates how to convey a lot of information without any HTML styling.
Worth stealing
This email is entirely plain text, which is unusual for a welcome email but aligns with the brand's utilitarian and archival nature.
Attributes
welcomenonprofitplain textplain textonboardingwarmmediumUS
In the library