nib Insurance
Subject line
[NAME], do you still want to hear from us?
What it is doing
This re-engagement email uses a two-column layout for its main content, presenting article snippets with 'Read more' CTAs. The design incorporates a clear brand header and footer, with a strong focus on text and minimal imagery, relying on a cool colour palette.
Worth stealing
The email effectively uses a re-engagement strategy by personalising the subject line and offering a clear path to update preferences, while also showcasing valuable content to entice the recipient back.
Attributes
re engagementhealthcarecorporatetwo columnretentionneutralmediumAU
In the library