SmartCompany
Subject line
Budget preview | $9.1 billion surplus | Sole traders want tax relief
What it is doing
This email uses a simple, single-column layout with clear headings for each article. It effectively mixes editorial content with sponsored posts, distinguishing them with 'SPONSORED BY' labels. The design is text-heavy, relying on strong headlines and short summaries to drive clicks to the full articles.
Worth stealing
The email effectively uses a 'lockup' narrative to create urgency and anticipation for the full budget details, promising a follow-up email.
Attributes
newslettermedia publishingeditorialsingle columnretentioninstructionallongAU
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