The Drum Awards
Subject line
Your guide to The Drum Awards' digital competitions
What it is doing
This email uses a clean, single-column layout with distinct sections for each award category, making it easy to scan. The use of a prominent hero-like section with a clear call to action at the top, followed by detailed descriptions and individual CTAs for each award, is effective for a promotional email with multiple offerings. The 'early bird' offer with a deadline creates urgency.
Worth stealing
The email effectively uses a deadline-driven early bird offer to create urgency for award entries, clearly stating the discount and the 'tomorrow' deadline.
Attributes
promotionalmedia publishingcorporatesingle columnacquisitioninstructionalmediumUK
In the library