Tiffani Bova promotional email: 5 days and counting

Tiffani Bova

promotional · June 2023

Subject line

5 days and counting

What it is doing

This email uses a plain text, interview-style format to promote a new book. The content is a Q&A with a co-author of a related book, building credibility and context for the new release. The design is very minimal, relying on text hierarchy and bolding for structure rather than images or complex layouts.

Worth stealing

The email uses an interview transcript format to deliver content and promote a new book, which is an unusual and engaging approach for a promotional email.

Attributes

In the library