What a hotel or hospitality email is
A hospitality email is a message a hotel, resort, restaurant or venue sends to a guest: the booking confirmation, the note before arrival, the review request after the stay, and the marketing offers and newsletters in between.
We collected 212 of them from 58 brands in two ordinary inboxes, sent between 2017 and 2026, and show 26 from 15 brands here. The percentages describe all 212. Two things shape that set. 147 of the 212 come from Australian senders, and 58 come from one sender, Haymarket HQ, a meeting-room booking system: 57 of its 58 are booking confirmations, 56 of them in plain text. Where that one sender changes a number, the tables show it both ways.
Browse 26 hotel and hospitality emails
These hotel email examples sit beside emails from restaurants, bathhouses and venues. The grid runs from before the stay to after it: Discovery Parks' note before arrival, a Soak Bathhouse abandoned-cart reminder, a Soak Bathhouse survey and a Far East Insiders member sale. Filter by type, or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Discovery Parks & Resorts
Plan for your upcoming stay at Moama West
Far East Insiders by Far East Hospitality
[NAME], are you sure you want to miss this?
Soulshine Bali
Need a Pre-Holiday Moment Just for You? With 15% Off
Discovery Parks & Resorts
Thanks for your payment for your upcoming stay at Moama West
Far East Insiders by Far East Hospitality
Our 1st Member’s Day Sale ends in one week!
Soulshine Bali
Celebrate Togetherness at Soulshine Bali!
Far East Insiders by Far East Hospitality
🌺 A flora and food experience, just for you
Pilu At Freshwater
Confirm your reservation at Pilu At Freshwater | [NAME] on 15/06/2024
OpenTable | Crafted by Matt Moran Bookings
Your upcoming booking at Crafted by Matt Moran
Soak Bathhouse
[NAME], How did we do?
Pilu At Freshwater
Update: Your Reservation at Pilu At Freshwater | [NAME] on 15/06/2024
Holey Moley
Your Holey Moley Alexandria booking confirmation
Soak Bathhouse
Group Appointment Confirmation - Soak Alexandria
Soak Bathhouse
[NAME], We saved this for you!
Merivale
Your table is set. The festive season is calling 🥂
The Trocadero Room
WHAT'S ON AT THE TROC IN JANUARY + SUMMER CRAWL LINE UP!
Raging Waters Sydney
Renew Your Pass & Get A Bonus Perk
Marquee Dayclub
Tickets on Sale Now! 50% Off All Tickets Through MDW
Bodhi Restaurant Bar
News From Bodhi
Soak Bathhouse
Buy a gift. We'll give you one too 🎁
Timeleft
Welcome to Timeleft! 🌟
Haymarket HQ
Your booking for Tuesday, 13 January 2026, 3:00 pm (Meeting Room 2 (big))
Soak Bathhouse
$29 Soaks One Day Only 💫
Timeleft
You were made for more than surface talk
How hospitality email differs from everything else in the same inboxes
Hospitality email against every other email
212 hospitality emails, the 154 not from Haymarket HQ, and 12,499 other emails| What we measured | All hospitality | Without Haymarket HQ | Everything else |
|---|---|---|---|
| Booking confirmations | 50% | 31% | 2% |
| Reservation emails | 8% | 12% | 1% |
| Sent to deliver a booking or purchase | 65% | 52% | 25% |
| Promotional emails | 13% | 18% | 22% |
| Sent to bring past customers back | 21% | 29% | 38% |
| Greets the reader by first name | 43% | 59% | 40% |
| Plain, functional subject line | 61% | 47% | 32% |
| No button or link to click | 26% | 15% | 5% |
| Plain-text layout | 50% | 32% | 31% |
| Text heavy | 62% | 47% | 60% |
| Opens with a hero image | 11% | 15% | 12% |
Hospitality email is mostly about a booking that already exists. Even with Haymarket HQ left out, 31% are booking confirmations and 12% are reservation emails, against 2% and 1% of everything else, and 52% are sent to deliver something already bought, against 25%. Promotions are rarer than elsewhere: 18% against 22%.
These emails know who they are writing to. 59% of the 154 greet the reader by first name, against 40% of other email, and 15% have no button or link at all, against 5%, because a confirmation often has nothing left to ask. Some numbers belong to one sender, not the industry. With Haymarket HQ in, half the set is plain text. Without it, 32% is, close to the 31% of other email, and hero images are no rarer here (15% against 12%).
What is in the collected set
By type
all 212 hospitality emails collected| Type | Emails | Share of the set |
|---|---|---|
| Booking confirmation | 105 emails | 50% of the set |
| Promotional | 27 emails | 13% of the set |
| Reservation | 18 emails | 8% of the set |
| Newsletter | 9 emails | 4% of the set |
| Account notice | 9 emails | 4% of the set |
| Survey | 7 emails | 3% of the set |
| 18 other types | 37 emails | 17% of the set |
57 of the 105 booking confirmations are Haymarket HQ's. In the grid it appears once, so the 26 shown lean toward designed emails: 6 are booking confirmations and only one, Haymarket HQ's, uses a plain-text layout. 53 of the 212 have been rendered full length so far. The other 27 rendered emails are left out: ten carry personal details (a guest's, a staff member's or a director's) or private booking links, nine repeat a template or a sender already shown, six did not render completely, and two did not make good examples.
Next to this one
The same library, cut a different way: travel emails, food and beverage emails and events emails by industry, or by the job the email does: booking confirmations, reservation emails and survey emails.
Questions about the collection
Mostly booking emails. Of the 212 hospitality emails we collected, 50% are booking confirmations, 13% are promotional and 8% are reservation emails. One meeting-room booking system sent 58 of them. Leave it out and booking confirmations are still 31%, against 2% of every other email in the same two inboxes.
They serve a booking more than a sale. Without the one high-volume sender, 52% are sent to deliver something already booked, against 25% of other email, and only 18% are promotional, against 22%. 15% have no button or link at all, against 5% elsewhere.
More often than other email. 59% of the 154 hospitality emails not from Haymarket HQ greet the reader by first name, against 40% of everything else we collected. Haymarket HQ's 58 emails never do, which pulls the figure for all 212 down to 43%.
53 of the 212 have been rendered full length for the library so far. We left out ten that carry personal details (a guest's, a staff member's or a director's) or private booking links, nine that repeat a template or a sender already shown, six that did not render completely and two weak examples. The rest count in every percentage here but are not shown yet.