What 58 hospitality brands actually send to their customers.
VerifiedBy George Hartley, Co-founder·Updated September 3, 2026
What hospitality emails are
Hospitality emails are digital communications sent by hotels, resorts, travel agencies, and related services to customers. They cover the entire customer journey, from initial booking to post-stay feedback. These emails often include booking confirmations, reservation details, promotional offers, and updates about services.
This page is one slice of the Nitrosend email library. It holds 212 real emails from 58 brands, all of them collected out of two ordinary inboxes. Nothing here is a mockup.
2median CTAs
22%exactly one CTA
43%use first name
Hospitality emails you can look at
Filter by industry, design style, layout or length. Open any one to read the subject line, what it is doing, and the prompt that rebuilds it.
What 212 of them actually do
Most of the email I've seen is slop. Our collection of 212 hospitality emails shows this segment is heavily functional. Half of all emails are booking confirmations, and another 8% are reservation updates. This means 65% of the emails we collected serve a fulfilment stage, getting people where they need to go.
Design in hospitality email is overwhelmingly simple, often plain text. We found 38% of emails were plain text, and another 30% were utilitarian in style. This aligns with what I've seen in my own e-commerce journey: simple designs are what brands often send. The visual mood is also stark, with 74% using a monochrome palette.
These emails are focused, but personalisation is underused. The median email contains only two calls to action, and 22% have exactly one. This suggests a clear purpose for each send. However, only 43% of emails address the recipient by their first name. I believe using a mix of plain text and designed email within flows, not just for one-off outreach, should lead to better engagement.
Subject lines are overwhelmingly functional. 61% of them are transactional plain, indicating a focus on clarity over persuasion. The emails themselves are typically text heavy, making up 62% of the collection. Few brands use hero images, with only 11% including one in their emails.
None of this helps if the send never lands, which is a email marketing problem rather than a design one.
What to take from these
Keep calls to action focused. The median hospitality email in our collection has only two, suggesting a clear purpose.
Consider a plain text approach. 38% of brands use plain text, and 74% opt for a monochrome palette.
Personalise your transactional emails. Many brands, like Soak Bathhouse, address recipients by their first name.
Prioritise clarity in subject lines. Brands like Airbnb and Quandoo often use transactional plain subject lines.
Embrace a text-heavy design. 62% of hospitality emails are text heavy, showing this is a common approach.
Booking confirmations are the most common, making up 50% of the emails we collected. Promotional emails follow at 13%, and reservation updates at 8%.
Most hospitality emails favour simplicity. 38% are plain text, 30% are utilitarian, and 74% use a monochrome colour palette. Visual density is often text heavy, seen in 62% of the emails.
Personalisation by first name is used in 43% of the emails we collected. While not universal, it is a significant portion, especially for transactional communications.
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