![Bridgeside Medical Centre appointment email: [NAME], please confirm your upcoming appointment at Bridgeside Medical Centre](/email-examples/img/19f4484ed4b76705-t.webp)
What an appointment email is
An appointment email is the message a business sends about a time you have booked with it: the confirmation, the reminder before the day, and the notice when the time changes.
We collected 221 from 67 senders in two real inboxes, sent between 2019 and 2026, and show 8 of them here. The percentages describe all 221. 26 had been rendered for the library, and we took 18 of those off this page: 14 because they print a person's details, such as a practitioner's full name or a live booking link, and 4 because they repeat a template already shown or are not about an appointment. Sarah Hall Hair's emails name Sarah Hall, which is the name the business trades under, so they stay. The inboxes are Australian, so 93% of the 221 are from Australian senders.
Browse all 8 appointment emails
Confirmations, reminders, a reschedule notice and a recall from a barber, a medical center, a baby spa, a massage studio and a dental practice. Filter by industry or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Sarah Hall Hair
Your appointment is confirmed for Wed 11 March at 9:00am
Sarah Hall Hair
Reminder about your appointment for tomorrow, Tue 12 May at 1:30pm
Sarah Hall Hair
Your appointment is updated to Sat 14 February at 1:50pm
Bridgeside Medical Centre
[NAME], please confirm your upcoming appointment at Bridgeside Medical Centre
Baby Spa Australia | Surry Hills
A reminder of your appointment on Tue, 1 Apr 2025 1:00PM
The Moon Balinese Massage and Spa
Your appointment is confirmed for today, Tue 14 April at 4:30pm
Delight Dental Spa
Dental Hygiene Appointment
Delight Dental Spa
Dental Hygiene Appointment - Confirmation
How appointment emails differ from booking confirmations and everything else
Appointment emails against booking confirmations and every other email
221 appointment, 306 booking confirmation and 12,490 other emails| What we measured | Appointment | Booking confirmation | Every other email |
|---|---|---|---|
| Subject line says when (a date, a time, today or tomorrow) | 65% | 34% | 4% |
| Plain subject line that says what it is | 96% | 94% | 32% |
| Greets the reader by first name | 88% | 60% | 39% |
| Plain-text layout | 66% | 45% | 31% |
| Text heavy | 84% | 69% | 60% |
| Monochrome color | 95% | 78% | 61% |
| Healthcare, beauty or health and fitness | 66% | 8% | 8% |
| Hero image | 0% | 1% | 12% |
A booking confirmation closes a purchase, a table, a room or a ticket. An appointment email is about a time someone will turn up, and the subject line shows it. 65% of the 221 put the date, the time, or "today" or "tomorrow" in the subject, against 34% of booking confirmations and 4% of everything else. 88% greet the reader by first name, and none of the 221 use a hero image.
The "Every other email" column includes the booking confirmations.
What the 221 collected are
Appointment confirmation, reminder and change emails: what the subject line says
all 221 collected, read from the subject line| The subject line | Emails | Share |
|---|---|---|
| Confirms the appointment | 70 | 32% |
| Reminds the reader it is coming up | 63 | 29% |
| Says the time was changed or rescheduled | 16 | 7% |
| Says it was canceled or declined | 1 | Under 1% |
| Says something else, such as a calendar invitation or a reply | 71 | 32% |
Who sent them
all 221 collected, by industry| Industry | Emails | Share |
|---|---|---|
| Healthcare | 66 | 30% |
| Beauty | 52 | 24% |
| SaaS | 38 | 17% |
| Health and fitness | 28 | 13% |
| Professional services | 14 | 6% |
114 of the 221 came from a booking platform's sending address rather than the business's own, across 25 senders. Fresha sent 51 of them, 37 for one barber, Sarah Hall Hair, and HotDoc sent 20 for clinics. That is why so many look alike: the business chooses the platform, and the platform writes the email.
Next to this one
The same library, cut by the job the email does: booking confirmation emails, reservation emails and order reminder emails. By who sends them: healthcare, beauty and health and fitness.
Questions about appointment emails
Sarah Hall Hair's, sent through Fresha in 2026, opens with "your appointment is confirmed", then the date and time, the service and how long it takes, a booking reference, the address and a line asking you to cancel at least 24 hours ahead. 70 of the 221 we collected have a subject line that confirms the booking.
Ask once and make it easy to answer. Delight Dental Spa's 2025 email says the receptionist tried to call, gives the date and time, and asks you to confirm or suggest another day within 2 days. Bridgeside Medical Centre's, sent through HotDoc, is one sentence and a single Confirm/Cancel button. If you are confirming your own booking, the button or reply these emails ask for is the answer.
Lead with the time. 65% of the 221 we collected put the date, the time, or "today" or "tomorrow" in the subject line, against 4% of other email. Sarah Hall Hair's 2026 reminder says "just a quick reminder about your upcoming appointment" and offers two buttons: Get directions and Manage appointment.
The time, the place, how to change it and the rules. Baby Spa Australia's 2025 reminder lists the address, a link to view or change the booking, a request to arrive 15 minutes early, and its 12-hour cancellation rule. 88% of the 221 also greet the reader by first name. Our reminder email templates go further.
Only 26 have been rendered full length. We took 14 off this page for printing a person's details, such as a practitioner's full name or a live booking link, and 4 for repeating a template or not being about an appointment. The other 195 are counted in the percentages but not shown.