![Wispr Flow account notice email: Your [NAME] workspace is ready 🚀](/email-examples/img/19f00542480879c3-t.webp)
What a SaaS account notice email is
A SaaS account notice is an email a software company sends about the state of your account: a plan or price change, new terms, an outage, a warning that an unused account will pause, or a correction to an email sent in error.
We collected 211 of them from 146 brands tagged SaaS, in two ordinary inboxes, sent between 2016 and 2026, and show 14 here. The percentages describe all 211. Sign-in alerts and password resets are account email too, but they have their own pages: security alert emails and password reset emails.
Browse 14 SaaS account notice emails
Search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Notion
Important changes coming to your Enterprise plan
Make
Important update: Introducing Credits as our new billing unit
DistroKid
Small price increase (and a new feature)
Vimeo
Updates to our Terms of Service
UptimeRobot
ACTION REQUIRED: Log in to keep your monitors running 🚨
Loom
April 17th 2018 - Loom Outage
Xero
Welcome to the Xero Comprehensive plan
ScrapingBee
ScrapingBee is joining forces with Oxylabs' group
Shockbyte
EU Outage Update - Datacenter Fire
Google Photos
Sign in to your Google Photos Account to keep using Face Groups
Employment Hero
Oops, our mistake – sorry for the confusing email
Wispr Flow
Your [NAME] workspace is ready 🚀
Mapbox
Best practices as you build with Mapbox
GrowthHackers
We've unsubscribed you from our list
What the 14 on this page cover
The 14 shown, by what the notice is about
read from each email, one per brand| Notice | Brands | What it says |
|---|---|---|
| Price or plan change | Notion, Make, DistroKid, Xero | Notion moves Enterprise to $32 per user a month from $28, with three months' notice. Make replaces operations with credits and says the plan and price stay the same. DistroKid's renewal goes up 41 cents a month. |
| New terms | Vimeo | Lists four changes, including labels for AI-generated content, and the date they apply to existing users. |
| Change of owner | ScrapingBee | Announces it joined Oxylabs' group and leads with no price increase. |
| Outage | Loom, Shockbyte | Loom explains the cause and lists what it fixed. Shockbyte reports a datacenter fire and adds a one-month extension. |
| Unused account | UptimeRobot, Google Photos | UptimeRobot gives 30 days to log in before monitors pause. Google Photos warns Face Groups will be deleted. |
| Setup or trial | Wispr Flow, Mapbox | Wispr Flow confirms a 14-day team trial and flags a missing payment method. Mapbox closes onboarding with account security steps. |
| Correction | Employment Hero | Apologizes for an email sent by human error and says no data was breached. |
| List change | GrowthHackers | Says it opted the reader out after five unopened weekly emails, with one button to opt back in. |
How SaaS account notices differ from other account notices
SaaS account notices against account notices from every other industry
211 account notices from brands tagged SaaS and 634 from every other industry, same two inboxes| What we measured | SaaS | Other industries |
|---|---|---|
| Written to a business reader | 45% | 9% |
| About account admin (plans, billing, terms) | 56% | 44% |
| Subject line describes the change | 55% | 32% |
| Subject line is a bare label | 36% | 57% |
| Greets the reader by first name | 46% | 57% |
| Exactly one call to action | 35% | 31% |
| No call to action at all | 7% | 16% |
| Uses a button | 16% | 22% |
| Text heavy | 85% | 78% |
| Plain-text layout | 55% | 52% |
| Tagged to a US sender | 66% | 30% |
SaaS account notices are written to people at work. 45% address a business reader, against 9% of account notices from other industries, and 56% are about account admin such as plans, billing and terms, against 44%.
Their subject lines say what changed. 55% describe the change, against 32%, while other industries more often send a bare label such as an account update (57%, against 36%). The body almost always asks for something: only 7% have no call to action, against 16%, and the median SaaS notice has two. Both sets are mostly text, 85% and 78%.
What is in the collected set
By lifecycle stage
all 211 SaaS account notices collected| Stage | Emails | Share of the set |
|---|---|---|
| Account admin | 118 emails | 56% of the set |
| Retention | 42 emails | 20% of the set |
| Activation | 28 emails | 13% of the set |
| Onboarding | 11 emails | 5% of the set |
| Fulfillment | 7 emails | 3% of the set |
| Acquisition, security and advocacy | 5 emails | 2% of the set |
The grid shows one email per brand. Eleven of the 14 were sent in 2024 or later. The three older ones are Loom's 2018 outage report, GrowthHackers' 2018 opt-out notice and Shockbyte's 2021 datacenter fire notice.
Next to this one
The same library, cut a different way: every account notice across industries, account admin emails by lifecycle stage, all SaaS emails, and the account emails with their own page: security alerts, password resets and subscription emails.
Questions about the collection
It is an email a software company sends about the state of your account rather than to sell: a plan or price change, new terms, an outage, or a warning that an unused account will pause. Of the 211 we collected, 56% are about plans, billing and terms.
They are written for work. 45% of the 211 SaaS notices address a business reader, against 9% of 634 account notices from other industries, and 55% use a subject line that describes the change, against 32%. Other industries more often send a bare label.
Usually one or two. The median of the 211 SaaS account notices we collected has two, and 35% have exactly one, and 58% have one or two. Only 7% carry no call to action at all, against 16% of account notices from other industries.
23 of the 211 were rendered full length. We took 9 of those off this page: 3 showing personal details, such as a sender's phone number or the inbox owner's domain, and 6 that are feature tours or brand news rather than notices. All 211, including those 9, count in every percentage.