Airbnb email examples: welcome, browse abandonment, review request and re-engagement

One Airbnb email for each of four email types, from the welcome to the win-back, with a note on what makes each one work.

VerifiedBy George Hartley, Co-founder·Updated
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Airbnb welcome email, subject line: `Airbnb welcome - Claude Fable`

Welcome

`Airbnb welcome - Claude Fable`

welcome
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Airbnb browse abandonment email, subject line: `Airbnb browse-abandonment - Claude Fable`

Browse abandonment

`Airbnb browse-abandonment - Claude Fable`

browse abandonment
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Airbnb review request email, subject line: `Airbnb review-request - Claude Fable`

Review request

`Airbnb review-request - Claude Fable`

review request
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Explore every template

Every hero is a photo taken from the guest's own eye level: a hand pushing open a front door, bare feet on warm tiles, keys set down on a kitchen table, a person at an open window. Each headline is a question. Below the photo the email is white, with the type in near black and the Airbnb pink saved for the button. An AI agent wrote, designed and built every one of them in Nitrosend.1

Welcome email

Airbnb welcome email, subject line: `Airbnb welcome - Claude Fable`

Welcome

`Airbnb welcome - Claude Fable`

welcome
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"You're in. Where to first?" The subject asks the question every new guest already has, and the hero answers with a door swinging open onto a hallway in morning light.

The body says what Airbnb is in one line, over 5.5 million hosts with homes, experiences and services, then shows those three as photo tiles. It ends on one job, start looking, with a second link for somewhere close to home.

See more welcome email examples

Browse abandonment email

Airbnb browse abandonment email, subject line: `Airbnb browse-abandonment - Claude Fable`

Browse abandonment

`Airbnb browse-abandonment - Claude Fable`

browse abandonment
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Sent two hours after a guest looks at a listing and leaves without booking or saving it. The subject names the place, "Still thinking about Sea-view room with a balcony?", so the email is about their choice, not Airbnb's.

The listing card repeats the photo, the town and the dates they searched, and the email asks for the smallest next step: save it to a wishlist. It also says what nobody needs to hear twice, that nothing is booked and nothing needs deciding tonight.

See more browse abandonment email examples

Review request email

Airbnb review request email, subject line: `Airbnb review-request - Claude Fable`

Review request

`Airbnb review-request - Claude Fable`

review request
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"How was it?" goes out 90 minutes after checkout, while the stay is fresh. The hero is the last moment of the trip: keys on the table, the bag packed by the door.

The body gives the two facts that get a guest to write: they have 14 days, and the host won't see the review until both are in. Then it says why it matters, that the review helps the next guest choose.

See more review request email examples

Re-engagement email

Airbnb re-engagement email, subject line: `Airbnb re-engagement - Claude Fable`

Re-engagement

`Airbnb re-engagement - Claude Fable`

re-engagement
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"Where next?" for a guest who hasn't booked in a while. It opens with where they went last time, then lists what changed since: boutique and independent hotels in 20 destinations and services like car rentals and airport pickups.

If the guest left a wishlist, the email names it and links straight to it. A guest without one gets the same email with that line left out, so nobody is reminded of something they never did.

See more re-engagement email examples

What makes these emails work

  • Layout. A full-width photo with a question on it, one line that answers it, a short body, one pink button and a plain text link under it.
  • Photos. Every hero is shot from where the guest stands, hands and feet in frame, so the reader is in the picture rather than looking at a listing.
  • Color. White and near black, with the Airbnb pink used only for the button.
  • Cards. The listing appears as a bordered card with photo, name, town and dates, the same in the browse and the review emails.
  • Copy. Calm and specific. Each email names the listing, the host or the wishlist, and none of them pushes a booking.
  • Motion. All four heroes move slowly: the door opens, the curtain breathes, the light drifts.

Build these emails in Nitrosend

  1. Connect Nitrosend to Claude, ChatGPT, Cursor or any AI that supports MCP. Setup is on the email MCP page, and Claude users can follow the guide to sending email from Claude.
  2. Paste the prompt below, with your own website in place of [your website].
  3. Review each email in Nitrosend, check the images and copy, and send yourself a test.

Paste the prompt into Claude, ChatGPT, Cursor or any AI with Nitrosend MCP connected, and swap in your own brand.

Using Nitrosend, design and build a welcome, browse abandonment, review request and re-engagement email for my brand, in the style of these Airbnb email examples: https://nitrosend.com/email-examples/brands/airbnb

My brand's website is [your website].

If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app.

Then write and design every email, build each one in Nitrosend, and send me a test of each email.

FAQ

Which email types are on this page?

Four: a welcome, a browse abandonment email, a review request and a re-engagement email.

When does the browse abandonment email send?

Two hours after the guest's last look at a listing, and only if they haven't booked, requested or saved it in the meantime.

Why does the re-engagement email have two versions?

One mentions the guest's wishlist by name. Guests without a wishlist get a version with that line removed, so the email never refers to something that isn't there.

Can I make these emails for my own marketplace?

Yes. Copy the prompt above into an AI assistant connected to Nitrosend and give it your website. It writes, designs and builds each email in your brand in Nitrosend, then sends you a test.

Which AI made these emails?

Claude, connected to Nitrosend over MCP. It set the brand kit, wrote the copy, placed the images and built each email as a draft flow in Nitrosend.

Go deeper

1 Airbnb is not a Nitrosend customer and did not send or endorse these emails. Every image in them is concept artwork, and the listing, host and guest names are samples.

Make emails like these for your brand

Paste this into Claude, ChatGPT, Cursor or any AI assistant. It will connect Nitrosend and build the emails for you.

Using Nitrosend, design and build a welcome, browse abandonment, review request and re-engagement email for my brand, in the style of these Airbnb email examples: https://nitrosend.com/email-examples/brands/airbnb

My brand's website is [your website].

If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app.

Then write and design every email, build each one in Nitrosend, and send me a test of each email.

Or open Nitrosend and start freeWhich assistants work?

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