
Earnest
Subject line
[NAME], take care of YOU, refinance your student loans.
What it is doing
This email uses a clean, single-column layout with a strong hero section featuring a clear value proposition and CTA. It balances promotional content with important legal disclosures and a customer testimonial, using distinct visual breaks for each section. The design effectively uses white space to make the text-heavy disclosures readable.
Worth stealing
The email includes extensive and prominent legal disclosures regarding federal student loan benefits, which is crucial for a financial product of this nature.
Attributes
In the library