
Startmate
Subject line
🚀 We back 2% of founders and own 8% from Day 1
What it is doing
This email uses a single-column layout with a clear hierarchy, employing bold text and bullet points to highlight key information. The design is clean and professional, with a consistent brand color (purple) used for accents and CTAs. The use of a video embed is a notable feature for explaining a complex process.
Worth stealing
The email effectively uses a repeated key message and a video link to explain their investment strategy and selection process.
Attributes
In the library