SMX promotional email: Don’t miss your chance to save $300 on a ticket to SMX West! Book now!

SMX

promotional · February 2018

Subject line

Don’t miss your chance to save $300 on a ticket to SMX West! Book now!

What it is doing

This email uses a classic inverted pyramid structure to drive urgency for an event registration. The main call to action is repeated multiple times, and the email clearly outlines the benefits of attending and the savings available. The P.S. section is used effectively for secondary calls to action.

Worth stealing

The email effectively uses an urgent tone and a clear deadline to drive registrations, with multiple calls to action and a P.S. section for additional resources.

Attributes

In the library