The Hustle
Subject line
Good news: you still have time
What it is doing
This is a plain text email with a strong sense of urgency, using scarcity and a deadline to drive conversions. The email uses bolding for emphasis on key numbers and the discount code, and repeats the CTA and code. The sender's personal sign-off adds a touch of authenticity.
Worth stealing
The email effectively uses scarcity (limited spots) and a clear deadline to create urgency for a promotional offer, all within a plain text format.
Attributes
promotionalmedia publishingplain textplain textacquisitionurgentshortUS
In the library