
The Wall Street Journal
Subject line
[ONE-DAY SALE] Final Hours. Subscribe for Only $4 per Month.
What it is doing
This email uses a simple, single-column layout with a clear hero section for the offer. The pricing is presented with a strikethrough for the original price, and the primary CTA is a prominent button. A secondary offer for print is included below the main digital subscription pitch.
Worth stealing
The email effectively uses a strikethrough price to highlight the discount and create urgency for a one-day sale.
Attributes
In the library