![DeployHQ newsletter email: DeployHQ Newsletter [June 2025]](/email-examples/img/1977e8a764229564-t.webp)
What a SaaS newsletter is
A SaaS newsletter is the regular email a software company sends to its users and subscribers: what the product shipped, what the team wrote, and what is happening in its industry.
We collected 423 of them from 193 SaaS brands out of two ordinary inboxes, sent between 2016 and 2026. Nothing here is a mockup. This page shows 24 from 23 brands. Only 44 of the 423 have been published as images so far, and of those 44 we left 20 off, mostly repeats of a brand's template and senders that are not SaaS companies. 83 of the 423 were sent in 2023 or later, and the grid starts with the 12 of those shown here.
Browse all 24 SaaS newsletters
Tap a kind to narrow the grid to product updates or to articles and advice. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Superwall
7 things we shipped in April: Superwall Changelog
DeployHQ
DeployHQ Newsletter [June 2025]
Calendly
Calendly Product Update – February 2024
Postman
Greatest hits: Our top 5 product announcements of the past year
Superwall
What's New at Superwall: Vibe Coding Paywalls, $100k Peptide App, and More
Taplio
Building relationships with the CRM features
Hunter.io
More leads in Hunter
Airtable
Our newest webinars, demo, and ebook
PeerSignal
🚦 SaaS demo page teardown
Deel
Back to school... but what about the office? 💼
Blogs by Jarvis
It's not all sunshine 🌞 and rainbows 🌈 in batch content land
Humanitix
A ticket to a better world? 🎟️✨ Humanitix @ SXSW
Kickbox
More No Bullsh*t Advice: Best In Box Holiday Edition
Growth Tools
The math behind a thriving course or coaching biz
OpenView
Select all + delete
Drift
How do you say goodbye to a decade?
Growth Machine
ICYMI: End-of-year content planning; building your audience; case study webinar
Elicit
An easier way to check answers in Elicit
Moz
Featured snippets and more Halloween puns than you bargained for 🎃
SaaStr
SaaStr Weekly - July 31, 2016
Product Habits
Why I wasn’t doing user testing
LeadsHook
🍝 Treat your market research like spaghetti
Scripted
Merry Scripted's Newsletter, Everyone!
The Preheader by Sendwithus
Ain't Nothin But A GThang Baby
How SaaS newsletters differ from other newsletters, same two inboxes
SaaS newsletters, all newsletters and all email, same two inboxes
423 SaaS newsletters, 1,532 newsletters, 12,711 emails| What we measured | SaaS newsletter | All newsletters | All email |
|---|---|---|---|
| Sent to a business audience | 76% | 38% | 19% |
| Instructional in tone | 86% | 72% | 37% |
| Median calls to action | 4 | 5 | 2 |
| Five or more calls to action | 49% | 51% | 23% |
| Asks for one thing only | 16% | 15% | 30% |
| Greets the reader by first name | 24% | 24% | 40% |
| Long | 40% | 47% | 16% |
| Plain-text layout | 21% | 19% | 32% |
| Has a hero image | 2% | 5% | 12% |
In shape, a SaaS newsletter is a newsletter. It carries about as many calls to action as other newsletters, greets the reader by first name just as rarely (24%), and runs long almost as often. What sets it apart is who it is for and how it talks: 76% go to a business audience, against 38% of all newsletters, and 86% are instructional, against 72%. It also rarely opens on a hero image: 2%, against 5% of newsletters and 12% of all email.
The full newsletter collection, every industry, is in newsletter email examples.
What is in the set
By what the newsletter carries
the 24 shown on this page, sorted by hand| What it leads with | Emails | Share |
|---|---|---|
| Articles, guides and webinars from the company | 14 emails | 58% of those shown |
| Product updates and changelogs | 8 emails | 33% of those shown |
| Roundups of industry news | 1 email | 4% of those shown |
| Company news | 1 email | 4% of those shown |
We read each of the 24 and sorted it by what it leads with. More than half send the reader to the company's own writing: Drift, OpenView and Moz send essays and guides, Airtable an ebook and webinars. Product updates come next, from Superwall's April changelog to DeployHQ's and Calendly's product update issues. The Preheader by Sendwithus rounds up news from outside the company.
A set of newsletters cannot show how readers respond to each kind, so this page ranks none of them. One sender-side account from a SaaS email product is worth setting beside the 8 product updates: SmartrMail found that its best-engaged sends were weekly digests of each customer's own results, including the money email had made and milestone notices at 20 and 50 sales, and that updates on new features wore thin on their own (SaaS District, episode 40, September 2020).
By length
all 423 SaaS newsletters collected| Length | Emails | Share of the set |
|---|---|---|
| Long | 171 emails | 40% of the set |
| Medium | 145 emails | 34% of the set |
| Short | 87 emails | 21% of the set |
| Very short | 20 emails | 5% of the set |
Long is the most common length, and very short is rare. The newsletters that are plain text are collected in plain-text email examples.
Next to this one
The same library, cut a different way: every SaaS email, SaaS product launch emails, digest emails, B2B emails, and newsletters from media and publishing and professional services.
Questions about SaaS newsletters
Mostly the company's own articles and advice, then product news. Of the 24 on this page, which we sorted by hand after reading each one, 14 lead with articles, guides or webinars, 8 with what the product shipped, 1 is a roundup of outside industry news and 1 is company news. 86% of all 423 SaaS newsletters we collected are instructional in tone.
Usually several, if you count calls to action. The median SaaS newsletter we collected carries 4 calls to action and 49% carry 5 or more, against a median of 2 across all 12,711 emails in the library. Only 16% ask for one thing, about half the 30% rate for email overall.
Most are not. 21% of the 423 SaaS newsletters we collected use a plain-text layout, against 32% of all email we collected. The rest are mostly single-column HTML, and 65% are text heavy anyway: only 2% open on a hero image.
Only 44 of the 423 have been published as images in this library so far. We took 20 of those off this page: repeats of a template the same brand already has here, senders that are not SaaS companies, and seven others we chose to leave off for a broken render, personal details or a poor fit. The percentages on this page still describe all 423.
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