What saas newsletter emails are
A SaaS newsletter provides regular updates, insights, or product news to subscribers of a software-as-a-service offering. These emails aim to keep users informed, engaged, and aware of new features or best practices. They often serve as a retention tool, fostering an ongoing relationship with the customer base.
This page is one slice of the Nitrosend email library. It holds 423 real emails from 193 brands, all of them collected out of two ordinary inboxes. Nothing here is a mockup.
SaaS newsletter emails you can look at
Filter by industry, design style, layout or length. Open any one to read the subject line, what it is doing, and the prompt that rebuilds it.
What 423 of them actually do
SaaS newsletters in our collection favour a no-frills approach. A utilitarian design style makes up 34% of these emails, and 65% are text heavy, prioritising information over elaborate visuals. Most newsletters use a single column layout, accounting for 78% of the corpus. This suggests a focus on direct communication rather than complex visual arrangements.
The content of these newsletters is overwhelmingly instructional, with 86% adopting this tone. They are often detailed, with 40% classified as 'long' in length. Subject lines are mostly descriptive, making up 74% of the examples, clearly stating the email's content. This aligns with their primary purpose: 96% of these newsletters target retention, aiming to educate and keep existing customers engaged.
Most SaaS newsletters do not rely on a single call to action. The median email in our collection carries four calls to action, and only 16% use exactly one. Personalisation is not common, with just 24% of emails addressing the recipient by their first name. Visuals are also minimal; only 2% include a hero image, and none use product grids or data tables. This suggests a functional, text-driven communication style.
Brands like BuzzSumo and Zapier appear often in our collection, sending frequent updates. While many focus on product news, I have found that for a SaaS company like SmartrMail, the most engaging emails are weekly digests showing customers their results, such as money generated from email and milestones like 20 or 50 sales, rather than just product updates. This highlights the power of demonstrating value. The Hustle's newsletter also shows how engaging content, delivered with a conversational tone and breaking down complex topics, can be highly effective for readability.
None of this helps if the send never lands, which is a getting the thing delivered problem rather than a design one.
What to take from these
- Prioritise instructional content, as 86% of SaaS newsletters do.
- Use descriptive subject lines to set clear expectations for the reader.
- Focus on customer retention. Most newsletters in this collection target existing users.
- Consider showing customer results and milestones, as I've seen with SmartrMail, to demonstrate value.
- Embrace a text-heavy, single-column layout to deliver information directly.
- Offer multiple calls to action; the median email in our collection contains four.
Once the shape is right, the rest is a reusable template.
What is in this set
By design style
423 emails from 193 brandsNext to this one
The same corpus, cut a different way: media publishing newsletter, professional services newsletter, health fitness newsletter.
Questions people ask
The most common design style for SaaS newsletters in our collection is utilitarian, accounting for 34% of emails. This approach prioritises functionality and clear information delivery over elaborate visual elements.
Personalisation is not widely used in the SaaS newsletters we collected. Only 24% of emails addressed the recipient by their first name, indicating a general preference for broader communication.
SaaS newsletters typically include multiple calls to action. The median number of CTAs per email in our collection is four, with only 16% of emails featuring just one.