![Zoom webinar email: [Live Tomorrow] Zoom Meetings 101](/email-examples/img/16950569839fbc25-t.webp)
What a SaaS webinar email is
A SaaS webinar email is an email a software company sends about an online session: the invitation to register, the reminder before it starts, or the recording after it.
We collected 143 of them from 79 brands out of two real inboxes, sent between 2016 and 2026, and none is a mockup. Most are short and mostly text: 66% are short, 67% are text heavy and 4% have a hero image. The set skews old: 110 of the 143 were sent in 2020 or earlier and 18 in 2023 or later.
This page shows 16 from 16 brands, 13 invitations and 3 reminders, newest first, and 5 of them are from 2023 or later. Only 37 of the 143 are rendered as images so far, and repeats, broken images and anything that did not pass a privacy check are left off. No replay is among the 16. Replays and recordings from every industry are in the full webinar email collection.
SaaS webinar invitation and reminder examples
Tap a kind to narrow the grid to invitations or reminders. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
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How SaaS webinar emails compare, same two inboxes
SaaS webinar emails, all webinar emails and all SaaS email, same two inboxes
143 SaaS webinar emails, 211 webinar emails, 2,541 SaaS emails| What we measured | SaaS webinar | All webinar | All SaaS email |
|---|---|---|---|
| Sent to a business audience | 96% | 86% | 56% |
| Instructional in tone | 85% | 83% | 53% |
| Short | 66% | 58% | 48% |
| Text heavy | 67% | 73% | 71% |
| Plain-text layout | 31% | 37% | 41% |
| Has a hero image | 4% | 3% | 5% |
| Asks for one thing only | 43% | 43% | 33% |
| Greets the reader by first name | 52% | 50% | 36% |
| Subject line says what is inside | 74% | 71% | 45% |
| Subject opens with a tag in brackets, like [Webinar] | 37% | 28% | 6% |
| Subject under 50 characters | 35% | 34% | 64% |
Every figure is a share of emails, not of brands, and 16 of the 79 brands sent three or more. Against webinar emails from every industry, the SaaS ones barely differ on asks and pictures: 43% of both ask for one thing only, and a hero image shows up in 4% against 3%. They are shorter (66% short against 58%) and less often laid out as plain text (31% against 37%).
Against the rest of SaaS email the gap is in the subject line. 74% say plainly what the session is, where 45% of SaaS email does, and 37% open with a tag in brackets against 6%. They run longer too: 35% come in under 50 characters, against 64%. 67% are text heavy, below both webinar email overall (73%) and SaaS email overall (71%).
The wider cuts are in webinar email examples and SaaS email examples.
What is in the collected set
By what the email does
all 143 SaaS webinar emails collected| What the email does | Emails | Share of the set |
|---|---|---|
| Invitation to register | 112 emails | 78% of the set |
| Reminder or last call before the session | 26 emails | 18% of the set |
| On-demand recording | 3 emails | 2% of the set |
| Replay after a live session | 2 emails | 1% of the set |
| Registration confirmation | 0 emails | 0% of the set |
The 143 were sorted by what the subject line and the button say, with the body read where those two did not settle it. Nearly four in five are the invitation and nearly one in five is a reminder. Only 5 carry a recording and none is a registration confirmation, so this set cannot show the registration confirmation or the follow-up of a SaaS webinar sequence. Our guide to follow-up email automation covers what goes out after.
By year sent
all 143 SaaS webinar emails collected| Year sent | Emails | Share of the set |
|---|---|---|
| 2016 to 2018 | 61 emails | 43% of the set |
| 2019 to 2020 | 49 emails | 34% of the set |
| 2021 to 2022 | 15 emails | 10% of the set |
| 2023 to 2026 | 18 emails | 13% of the set |
Three in four were sent before 2021. Every card shows its year, and the grid starts with the newest.
Next to this one
The same library, cut by what sits around a SaaS webinar: event invitations, SaaS product launch emails, SaaS newsletters, B2B emails and plain-text emails.
Questions about SaaS webinar emails
Going by the 143 we collected: a subject line that says what the session is (74% do), a short body that is mostly text (66% are short, 4% have a hero image) and few asks, with 43% asking for one thing only. The button most often reads Register now, in 34% of the 143.
It is tied to a time. 26 of the 143 (18%) are reminders or last calls. Zoom's, shown here, went out the day before as "[Live Tomorrow] Zoom Meetings 101": the session title, "Tomorrow, March 7th" with the start time, a short description, and one button, "Get on the Guest List".
Plain ones. 74% of the 143 subject lines describe the session and 37% open with a tag in brackets, like [Webinar] or [Live Tomorrow]. The median is 56 characters long and 35% are under 50. These numbers count what was sent, not what got opened.
This collection has little to go on: 5 of the 143 carry a recording, and none of those is on this page. What the invitations do instead is promise it up front. 4 of the 16 shown here, from Acquire.com, Splash, Hootsuite and Buffer, tell the reader to register anyway and get the recording or a recap afterwards.
Only 37 of the 143 are rendered as images so far, and 21 of those are not here: 9 repeat a template the brand already has here, 7 were held back in a privacy check, 2 show a broken image, 2 are not a clear fit and 1 has a subject-line formatting problem. The percentages describe all 143.
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